Making the complex clear

People hire The Understanding Group (TUG) when they need to find a better way to organize + manage complex information.

We can help you with:

  • UX strategy and design

  • Enterprise IT systems

  • Digital product development

  • Website + taxonomy design

Learn more about our client outcomes.

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Understanding precedes action

TUG’s information architects work on projects of any size, with organizations of any kind.

Proven Methods You Can Learn Too

We teach workshops at conferences, and at our offices in Ann Arbor and Grand Rapids, Michigan.


TUG helped us ensure that our thousands of pages of information is presented in a logical and intuitive layout that allows users to quickly find the information they need.
— Ronald Burg, Executive Vice President of the American Concrete Institute