January 22, 2019 from 9am - 12pm in Ann Arbor
$100 Student (with ID)
Studying what people do in their natural settings is a great way to discover opportunities for innovation. Research methods provide ways of studying human behavior that reveal how and why people engage with the world in ways that are meaningful to them. Findings and insights from research provide opportunities for designing products, services and experiences that resonate with people.
Taught by inveterate business anthropologist Dr. Amy Goldmacher Ph.D.
Note: snacks by the world-famous, Ann Arbor based Zingerman’s Deli