In addition to preserving Moore’s literal menagerie of toys, architectural models, trinkets, and idols, the condo was equipped with several books about Charles Moore. In one of those books, I came across these 5 design principles. What a treat, to spend time in a place that resulted from these very principles becoming operative in the world. In the statements that follow, try swapping-out the word “buildings” for the phrase “digital products + services.”