Understanding Consumer Behavior

When designing systems, it’s easy to assume that we know what customers need, without making any real effort to validate our assumptions. But to design products, services and experiences that really hit the mark, we must first truly understand how people engage with the world…

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Website Findability Strategy

In the last 10 years, the rise of excellent search engines has changed the way that sites approach findability of their content. On many modern sites, less than 20% of sessions start on the home page, because users are pointed to some internal point in the site. This has in some ways obscured the critical role of websites to assist users in traveling the “last mile” from the site to their desired target…

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