Peter Morville works as a strategic adviser and senior information architect on select TUG projects. He is a writer, speaker, and consultant. He is best known for helping to create the discipline of information architecture. His bestselling books include Information Architecture for the World Wide WebAmbient Findability, and Search Patterns. He advises such clients as AT&T, HP, IBM, the Library of Congress, Macy’s, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel.

Peter’s pioneering work on information architecture and user experience strategy has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. He blogs at