Better Qualitative Feedback with SQUACK
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Julie Jensen is a Veteran UX leader and creator of the framework SQUACK. TUG leveraged SQUACK in scaling its feedback process, notably in its recent work with Fuller Seminary, to enhance the digital experience for students.
Join Julie and the TUG team as we hear what SQUACK is, how you can drive better qualitative feedback in your work, and how TUG successfully used SQUACK to drive clarity with Fuller.
Background
TUG recently worked with Fuller Seminary to improve their students’ digital experience. Part of that work included interviews with students, which was augmented by Julie Jensen’s SQUACK framework. The response from our team using SQUACK was overwhelmingly positive. SQUACK provided a structure that bolted easily into our work with clients needing user research and allowed us to multiply our efforts.
The Webinar
Join Travis LaFleur, TUG designer and architect, as he hosts this conversation between Julie Jensen and Emily Claflin. You’ll learn just what SQUACK is, how TUG leveraged SQUACK with Fuller, and the clarity achieved from the feedback sessions with users.
Travis and Emily led the work on the Fuller project and worked closely with Julie, implementing SQUACK at TUG. You’ll walk away from this webinar with a new appreciation for feedback sessions, a framework for gathering feedback that drives collaboration and better, actionable feedback, saves time, and increases the quality of the input you are working with.
About the Presenters
Julie Jensen
SQUACK Creator
Julie Jensen conveyed the SQUACK feedback formula as a student editor, extended it as a journalism teacher in a prison, and evolved it as a UX leader at USAA, Microsoft, Amazon, Capital One and other firms. Julie created SQUACK to ensure feedback sessions provide actionable, clear, and motivational opportunities to harvest the capabilities of experts across disciplines. An internal speaker, Julie also coaches individuals and consults with teams to improve their communication, confidence, and processes.
Emily Claflin
Information Architect
As an information architect at The Understanding Group (TUG), Emily is passionate about finding ways to make information clear and useful. She excels at organizing content and finding strategic solutions to clients’ problems. Her experience teaching ESL classes and working in public libraries has provided her with unique opportunities to learn how people from all walks of life interact with information systems. She combines this insight with her expertise using plain language to design accessible, resilient systems.
Travis LaFleur
Information Architect
Travis is a multidisciplinary designer and information architect at The Understanding Group (TUG), where he combines his passion for design, technology, and problem-solving to help businesses structure their information environments. His work focuses on facilitating sense-making and shared meaning across various contexts. Prior to joining TUG, Travis contributed his user-centered design expertise to marketing campaigns, websites, and mobile apps at a digital agency.
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