"GPS" At The Scale Of Your Living Room - So What?

“GPS at the scale of your living room” means that the location of every item in the environment is established, checked, and ongoingly mapped by sensors in devices including smartphones and smart speakers, and made available for incorporation into products and services. It’s not literally using global positioning satellites: it’s using data collected by sensors embedded in networked devices.

The advent of geo-spatial (GPS-like) technologies at livingroom scale shifts the conversation from an internet of things, to a matrix of emplacements. And it begs a corresponding shift in the focus of digital product designers from things to systems, and from spaces to places.

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Understanding Consumer Behavior

When designing systems, it’s easy to assume that we know what customers need, without making any real effort to validate our assumptions. But to design products, services and experiences that really hit the mark, we must first truly understand how people engage with the world…

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Confident In Our IA Value Proposition

We here at World IA Day events in 2016 are in a new-ish field that isn’t well understood by the world. It would be a relief to have our own stereotype—for people to say, “He must be an IA!” What might that definition, that approach that defines us, look like? What IS the IA value proposition?

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Big Data And Real User Stories

From Google Analytics to our merchant and fulfillment systems, insightful customer-centered marketing strategy is just a spreadsheet away! What is key about this explosion of data is that it requires an even greater commitment to story-driven strategic marketing. If data is not judiciously applied to the human narrative, marketing departments can be pushed into reactive, tactical activities against tiny bits of information. We think you should go big instead, and use the data for high-level marketing strategy and planning.

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RSW: Better Is No Longer Good

"In the past, it was possible to get along by doing a much better version of what you were doing previously. In the future, you're going to die on the vine if you do only a better version of what you're already doing. It will be increasingly important to explore alternatives, parallel ways of buying and selling ideas, services, products, et cetera, in brief transactions."

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The Role Of Information Architecture In A Web Design Project

Many people start web projects by talking to web developers (the HTML coders), and put them in charge of leading the project. For small projects, this can work. But for larger projects, that’s a risky approach.

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