Evaluative and Generative Research
Bring clarity to your context through primary research.
We design and conduct qualitative user research. We then create models to translate our findings into durable insights that your team can actually use.
We will help you:
Discover the needs of the people you want to serve
Evaluate the user experience of new and existing systems
Align teams on a shared vision of the customer
Evaluative Research
Our research is more than just an assessment. Using a process refined over a decade, we analyze the usability and effectiveness of digital solutions. Through hands-on testing, we explore user experiences and identify areas that meet or deviate from expectations. We not only validate designs, we highlight opportunities for ongoing improvement—ensuring digital spaces exceed user expectations.
Generative Research
Our exploratory or discovery research, delves into the uncharted realms of user behavior and needs to uncover deep insights about the 'why' behind user actions. By understanding the users’ needs, motivations, behaviors, and context, we lay the foundation for innovative solutions and inform strategic design decisions—which ultimately inspires the design process.
Our Research Methods
User Interviews
A conversation to explore the situation, motivation, needs, and tasks of a user from their own perspective.
Contextual Inquiry
Observation and inquiry of a user performing a task in their natural environment in order to understand a task or process.
Ethnography
The unobtrusive observation of a user in their environment as a means of understanding their overall behavior.
Card Sorting
An interactive method for getting users to share with us how they think, categorize, and describe collections of things.
Expert Reviews
An evaluation of a system based on industry best-practices.
Tree Testing
An evaluation of the language used to help users find what they need in a list of categories.
Card Sorting
An evaluation of how things are categorized and grouped.
Prototype Testing
An evaluation of the structure of a website to allow users to find what they are looking for.
Case studies where research played a central role
Here is what other’s have to say about our research
“Proven experts who blew us away with the modeling of their research. It was a game changer.”
Are you ready to clarify your world?
What We Do
Our core competencies—Digital Strategy (including AI Strategy), Evaluative and Generative Research, Digital Design, and Education—are key components of how we deliver results for our customers.